Feature Writer & Editorial Copywriter

Brand storytelling, launches and long-form writing.

Hi, I’m Carys – Freelance Copywriter, Feature Writer & Storyteller

I’m the founder of This Girl Talks, a bi-lingual copywriting and content creation studio based in Cardiff. My career has always revolved around communication, storytelling, and service – helping people and organisations share messages that matter.

Before launching This Girl Talks, I spent eight years working in professional sport, a fast-paced environment where I learned how clear, purposeful communication can inspire teams and audiences alike. That path led to a 16-year career with the Royal Household, where I crafted speeches, briefings, and video messages for His Majesty King Charles III and The Prince and Princess of Wales. It was a privilege that honed my skills in strategic writing, tone of voice, and high-impact storytelling.

I work across feature writing, editorial copy and brand storytelling, helping organisations find the right words for moments that matter.

Feature & Editorial Writing

Long-form features, interviews and narrative writing for publications and organisations. Clear, considered writing that respects the reader and rewards their time.

Brand Storytelling

Editorial-led brand writing that brings clarity, character and consistency, without jargon or unnecessary theatre.

Launch & Rebrand Copywriting

Narrative-driven writing for launches, rebrands and new ideas, helping organisations introduce themselves with confidence and intent.

Available in English and Welsh.

Before working independently, I spent years writing and advising at senior level, including for Members of the Royal Family.

That experience shapes everything I do. When your words are read closely, quoted publicly and remembered long after publication, you learn clarity, restraint and intent.

I bring that same editorial discipline to features, brand storytelling and launches today. The stakes may be different, but the standards are not.

Words written carefully tend to travel further.

I also provide copy in Welsh, working bilingually with organisations, brands and publications who need consistency of voice across languages.

 

Cynnwys Cymraeg ar gael.

A small selection of feature writing, editorial work and brand storytelling.

 

 

 

Long-form features exploring place, culture and people across Cardiff and Wales.

Full website re-write and social media copy.

 

Monthly features for the Get Outside blog.

Social media strategy.

 

 

 

 

 

Blog articles for Trail to Rail campaign.

Blog and social media copy.